Day 23: Evil Twin Brewing's Low Life

This pilsener is all about self-deprecation. There's a bunch of stuff written on the bottle about how bad the beer is, how they paired a bunch of terrible flavours together and half-assed their way to a shoddy brew. Reverse marketing. My buddy does the same thing with his cab company, called Creepy Cab. He uses a slogan something like, "The worst service at the same price", and hands out cards that say, "Try us, we're terrible." Oh, and he drives the cab in drag.

And the marketing works like gangbusters. People laugh it up. Why? Because they're tired of being lied to or pandered to or given the gussied up version of, well, everything.

So keep expectations low and deliver above them. Low Life hits that nail right on the head. There is nothing here to blow your socks off or your hair back or anything out of any body of water. It is absolutely a classic, clean, pleasant pilsener. It is everything I love about beer. Flavour that is a little indefinable, an absence of sweetness and just enough bitterness to make you pay attention.

It poured light but a little cloudy with a nice head and bouquet. That cloudiness stayed there the entire time. I have no idea what that means, but the beer was delicious. Bready, malty and a bit of caramel without being sweet. Balanced perfectly by the hops. I loved it in the winter and I'm sure I'd love it in the summer. I'd love to have a fridge stocked with this if company came over. It's interesting and satisfying without being objectionable.

Well done, evil twin. Put the good one out of business, okay? Two six packs!